Hevo Data • Manager - Strategy & Operations (CEO's Office) • Aug 2022 – Nov 2023
Enterprise GTM Playbook: $1.2M ARR Growth
GTM StrategyProduct RoadmapB2B SaaSCustomer Insights
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Problem
Understanding the friction
Hevo Data needed to accelerate enterprise customer acquisition and improve product-market fit. The existing GTM approach lacked systematic customer insight integration, resulting in misaligned product priorities and slower-than-expected growth in the enterprise segment.
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