Fairdeal Market • Product Manager - Growth & Platform • Jan 2025 – May 2025
Post-Order Experience: Faster ETAs, Happier Riders
Quick CommerceMarketplaceOperationsProduct Strategy
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Problem
Understanding the friction
Fairdeal Market needed to improve the post-order user experience end-to-end—set accurate expectations, communicate proactively, and keep the delivery network motivated and reliable. Customers were frustrated with unpredictable delivery times, while delivery partners lacked visibility into their earnings and performance metrics, leading to low engagement and high churn.
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